Our Philosophy


To be first class company that best understands and satisfies the need of the customers, employees, and stake holders in Ethiopia and overseas the Global market.
Through an integrated approach, the company has committed itself to provide the best quality products and services that exceed to our customer expectation, and expand its lines internationally and play dominant role in the economy. It will ensure its commitment by investing more in modern technology and enhancing its respected and innovative employees.
Setit trading PLC is committed to undertake a business with the following core values.
  • Customer focused,
  • Quality,
  • Continuous improvement,
  • Employee oriented,
  • Technology,
  • Integrity,
  • Safety,
  • Network relationship.